El Derecho Essay Example | Topics and Well Written Essays - 750 words - 1

El Derecho - Essay Example The meaning gets twisted depending on the usage. The same is true for El Derecho. In Spanish, as an adverb, the term when translated to English means straight, upright, or directly. Or if used in a sentence, derechos could mean a straight path, as in â€Å"The children walked straightly to the room† But as a noun, the term is no longer used to describe a direction, but rather it refers to the â€Å"right† of a person. Erichsen, Gerald, a Spanish Language Guide (n.d.), explains that the word, when used as a noun would mean another thing and not specific to direction, but more on the rights of a person such as morals, customs, principles, or according to law. The word can also come in a plural form such as â€Å"derechos†, or derechas. So if one would refer to human rights, it is correct to call it â€Å"derechos humanos† for human rights’. When â€Å"derecha† is used, Erichsen said it connotes political affinity, such as opposite of the â€Å"left† political party, or ‘right wing’. Vernor Munoz Villalobos, UN Special Rapporteur on the right to education (2010) used the term â€Å"derecho humano† on her paper to describe a human right to have an education.(UN General Assembly, New York, 2010) . The word has a clearer meaning when used as an adjective because it is specific such as right, opposite of left, straight or upward or in brief, it gives a specific direction, like â€Å"linea derecha†, that means straight line. But further to vocabulary usage the term becomes important in storm predictions and a criterion for severe wind gusts. It is a word coined by the NOAA-NWS-N CEP Storm Prediction Center that describes â€Å"derecho† as a long-lived wind storm that is associated with a band of rapidly moving showers or thunderstorms. This could be related to my above description of the word because of the straight damage directed in one direction. Thus the Storm Prediction Center calls it a ‘a

Data Model and Data Warehouse Design Architecture & XML Essay

Data Model and Data Warehouse Design Architecture & XML - Essay Example For the purpose of this scenario, the information sources are represented by these operational database systems which are actually relational databases, and are required to be integrated in the data warehouse. Every clinic has also a manager and a number of staff, such as, cleaners, nurses, and etc. Since, data warehouses are capable of handling server tasks connected to querying, therefore, the proposed implementation of data warehouse would support the company’s transactions systems to complete transactions within a desirable time frame by running the reports and queries on a server. Allow the users (company staff) to obtain reports and make queries efficiently as data warehouse gives the user control over the response time by storing the older data and the recent data in well-organized manner. Despite the fact that the company can enjoy many benefits from implementing the proposed implementation, there are some major drawbacks as well which are highlighted in another article at Exforsys (The disadvantages of a data warehouse, n.d.): Since, data warehouse contains historical data about a company’s transactions, the value of this information might be limited because the businesses operating in today’s market are in constant transition, and therefore, it may not be always worthy to use a historical data. The process of extracting, transforming, and loading data from the source systems in real-time can be one of the most challenging tasks for any data warehouse. The ETL process normally requires downtime of the data warehouse, and therefore, it is usually carried out late at night to avoid any inconvenience because users cannot access data warehouse during the process. However, there can’t be any system downtime when the data is being loaded continuously in real-time. Unfortunately, most of the traditional ETL tools and systems are incapable of supporting continuous updates in the data warehouse without

Compare and contrast the positions of one or more neo-Marxist or Essay

Compare and contrast the positions of one or more neo-Marxist or post-Marxist theorists of ideology with those of the classical Marxist tradition - Essay Example It is reasonable to assume that public sentiment and government economic policies (usually informed by contemporary economists noted above) are pulling in opposite directions. And the tensions created by these opposing tendencies are already giving rise to widespread social unrest, as shown by the emergence of the global solidarity movement and the World Social Forum. (Frankel,1997, p.58) In this context, it makes for an interesting exercise to understand contemporary interpretations, revisions and adaptations of Marxism, which have come to be termed variously as neo-Marxism and post-Marxism. Some of the leading figures in the neo-Marxist movement are Georg Lukacs, Antonio Gramsci, Max Weber, Karl Korsch and others. To a lesser extent French existentialist philosopher Jean-Paul Sartre and Frankfurt School founders Max Horkheimer and Theodor W. Adorno contributed to the broader understanding of traditional Marxist theories. One of the driving forces for neo-Marxist and post-Marxist thought is the perceived inadequacies of conventional Marxist ideology in explaining and providing solutions to common politico-economic problems. For example, in the century and a half that has passed since Marxs original theoretical formulation, only a few violence-ridden revolutions have taken place – a fact that belies Marxs prophecies on communist revolutions. The establishment of socialist regimes at the end of such revolutions too have not lasted for long (barring the case of China). Even politically overhauling events such as the two world wars have not spurred the implementation of communist ideology in a meaningful manner. While the erstwhile Soviet Union was nominally a communist state, in reality it was a brutal dictatorship not hesitant to crack the whip on its own masses. In the case of China, which is considered the last bastion for Marxist

Open Source and Open Standards in Ecommerce Assignment

Open Source and Open Standards in Ecommerce - Assignment Example These types of services are offered to cover against system problem, help, mitigation and training. The revenue generation is offered through presenting some contractual aspects (GBdirect Ltd, n.d). 8 Saint-Andre (2009) has answered the question and stated that open source technology and products often rely on open protocols standards, for example Mozilla with HTML/JavaScript/CSS, Apache with HTTP, Sendmail with SMTP. In this scenario we can assess that the proprietary products and systems are also doing the similar job. In this regard the open source technology developers need to confirm the platforms efficiency to offer the user a better and enhanced experience. Therefore open source developer need to fulfill all the quality standards of the open standards. However small development firms and software houses are restricted to construct a closed implementations as well as consequently they are not fixed to limitations of licenses for example GPL (Saint-Andre, 2009). Saint-Andre (2009) has stated that a number of people thought that, the W3C or IETF supports a format or protocol; it consequently turned out to be a standard. However standardization is not an issue of authorization ; however it is a concern of recognition in the marketplace. Not the entire of standards are open (for instance, PowerPoint or MS Word). Despite the fact that, when formats as well as protocols are coming under the open standards, then open standards applications are technically strong typically be liable to be established through the marketplace like a standard. Certainly, a certain application or protocol turns out to be not simply a standard however the leading marketplace maker. For instance, Apache is the leading web server. It new protocol HTTPng was unsuccessful to grab sufficient market because it was not fully supporting Apache community. A powerful open source "anchor" facilitates to guarantee the openness of

Olson’s collection of short stories Essay Example for Free

Olson’s collection of short stories Essay One important aspect of the plot is the mother and her ironing of the dress. The narrator is a middle aged mother of five Olson makes her out to be the type of woman that was rare for that time in American History: a mother who works and cares for her children at the same time. This is a matter of necessity since the father left when she was one. This is a circumstance which mirrored Olson’s real life as well as a young mother in the early 1960’s when opportunities were starting to open up for women but were as they are today. In that spirit, the book serves as a portrayal as an example of the unfairness of women’s lives. In the book, the narrator who is left unnamed, reflects on her distant relationship with her eldest daughter named Emily. The book is an expansion on the story about mother and daughter and their need to identify themselves despite living in a broken home during the Great Depression and trying to make ends meet. Gradually, the mother reveals that she was only nineteen herself when Emily, the daughter was born and due to the fact that there was no welfare system in place at the time, she was forced to leave Emily with the family of the father who left her. The narrator recalls how different Emily was from her siblings; she did not smile or laugh easily. The narrator has loved her as much as the others but was unable to learn how to show this most important human affection. The narrator ties into this circumstance, the fact that Emily is very different from her siblings and does not laugh or show emotion easily. To make matter worse, Emily develops a severe case of the measles and she is quarantined from her mother and siblings again. The measles becomes too severe that Emily is sent to a convalescent home in the country. By the time she is allowed to come home, she is a skeleton of herself, both physically and emotionally as it is now impossible to give or receive any amount of physical affection. Later in Emily’s development, she is still finding her past as a major impediment to her personal growth. Emily has no concern for the future and for her schooling and exams as well. Despite all of the attempts by Emily’s family, no effort proves fruitful and the narrator informs the reader that the family has come to the consensus that they will let her be and will leave her alone. There is an unmistakable boundary between the identities of the mother and daughter despite the fact that they both have very similar pasts. But the asking for help is what the narrator finds difficult when it comes to the assistance needed to help her daughter. â€Å"You think that because I am her mother I have a key or that in some way you could use me as a key. She has lived for nineteen years. There is all that life that has happened outside of me, beyond me. † The story and the narrator present the development of both mother and daughter as incomplete. The daughter is still trying to find herself and her level of independence and the mother is struggling with her guilt that she feels by abandoning her daughter and the consequences Emily has suffered because of it. A deep sense of deprivation pervades I Stand Here Ironing. The mother describes numerous limitations she has had to confront: poverty, abandonment by her first husband, housework, and motherhood itself. The limited resources of the mother limit the daughter as well. The mother feels helpless to encourage her daughters budding talent as an actress. Both the daughter and mother appear to be apathetic about their circumstances and the future by the end of the story. The daughter decides to sleep late and miss her exams because she says that at atom bomb is going to hit and everybody is going to be dead anyways. It is a sad story and a story of two individuals, important to each other, never being able to connect as a family should because of their inability to rise above their circumstances which served as an impediment too great for them to overcome. WORKS CITED Byrne, Marie. The Essence of Tillie Olson. Bloomington: University of Indiana Press. 1999 I chose this book because I found the person of Tillie Olson, a person that I had never heard before, as a fascinating one. Her life and the decades of struggle for women’s rights was one that needed to be addressed and studied. In the situation that she came up in and the impediments that she faced by not only her time in American History but as a single mother as well was a story that I needed to first understand, as well as a third party could before I was to write on any of her works. Olson, Tillie. I Stand Here Ironing. New York: Dell Publishing, 1994 This book was chosen since it serves as the text for the book. This was read also to obtain direct quotes from the book and to reread a number of passages that I, at first, did not understand its importance in relation to the flow of the story. The book gives a brief summary of the biographical information of Tillie Olsen and the other accomplishments that she had other than her writing career. Revere, John. Charleston’s Times Courier: Tillie Olson: January 3, 2007. I was surprised to discover that the death of Tillie Olsen had only occurred last month. When this was discovered, I looked at some newspapers for the day in order to find any obituaries on this person. And to my surprise, an extensive version was found and I was able to put a name to a face; something that I have always found helpful when trying to understand a person. The article detailed the accomplishments of Tillie Olsen and what her peers and readers alike had to say about her in a contemporary context.

Marketing Strategy For Daily Telegraph Marketing Essay

Marketing Strategy For Daily Telegraph Marketing Essay Each company must find the game plane for long term survival and growth that makes the most sense given its specific situation, opportunities, objectives and resources. It is important to understand the overall companies strategic planning to understand the marketing strategy. Strategic planning usually sets the rest of the company planning. It is the mix and match of companys objectives, goals and capabilities. In the recent days effective marketing strategy are equally important for newspaper industries. Generally news paper tells about other business marketing but the marketing strategy for the newspaper are never been discussed. (Peter J P Olson 2004). With the changing of Global Business environment, the marketing strategy of news paper is changing. In this particular paper the researcher will demonstrate the marketing strategy for one of the UKs leading news paper Daily Telegraph. The Daily Telegraph is one of the famous and effective daily morning newspaper distributed throughout the United Kingdom and internationally. It was first founded in June 1855 by Colonel Arthur B. Sleigh. It is the only remaining major newspaper in UK. It is now owned by David and Fredrick Barclay, and it is the ninth largest newspaper in UK. In the recent days Daily Telegraph, has become one of the successful newspaper not just in UK market also in International market. In January 2009, the Telegraph was the highest selling newspaper, with average daily circulation of 842,912. The daily telegraph has a significant influence in British Politics. The significant number of readers shows that Daily Telegraph is popular in the newspaper market. Effective marketing strategy leads them to this successful condition. As like other business, newspaper business has a marketing strategy, which they follow to compete with the market. For the purpose of this particular paper, the researcher constitutes several of factors that might influence the marketing strategy for Daily Telegraph. The researcher will start with discussing about the objectives of daily Telegraph, researcher then discuss about business environment that might influence Daily Telegraphs marketing strategy. The researcher also demonstrate the factor involve in 7 Ps. The researcher also constitute situation of Daily Telegraph in global market. Marketing Objective for Daily Telegraph: Informing: Objectives should provide with the information about functional and psychological needs that the services satisfies. It is very important especially for new product. In the case of Daily telegraph they just need to set their communication objectives as to inform audience in more sophisticated way because they already know the needs of their potential buyer. Persuading: Objective should set to persuades consumer to move towards some action or attitude. It should be appropriate for competitive growth products. The Daily telegraph is a growing business in a competitive market. Reminding: In the objectives companies initiate a communication approach that reminds that the product or services is still available. As a existing company Daily Telegraph will set their marketing communication objectives in reminding that the services are still available for them. Marketing Strategy for Daily Telegraph: Before go the marketing strategy for Daily Telegraph the leading news paper in the UK, we need to understand the concept of marketing strategy. Marketing strategy is a marketing process and a marketing method which justify and focuses an organizations energies and resources on a course of action (Christopher M, Payne A Ballantgne D 2002). Marketing strategy eventually can lead to increased sales and dominance of a targeted market niche. A marketing strategy consists several of elements such as product development, promotion, distribution, pricing, relationship management and other elements. It help in identifies the firms marketing objectives as well as organizational objectives and goals. It also explains how they can be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. Business Environment for telegraph: It is very important to consider the business environment for any organization before established a marketing strategy. Studying the external and internal environment which influence organizations overall business strategy including marketing strategy. As different organization work in different industries and business environment, it is important to find out appropriate business environment for them. UK news paper market is very competitive. So it is important for Telegraph to consider the business environment first, before concentrating towards their consumer. There is several of factor need to be considered to evaluate the environmental issues for newspaper Daily Telegraph. There are two different business environments, one is internal and other is external. To measure those issues, organization needs to use several of marketing model and theory. SWOT and PESTEL is important model in this regard. SWOT Analysis for Daily Telegraph: SWOT Analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. SWOT provides convenient headings under which to study an organization in its environmental setting and may provide a basis for decision making and problem-solving (Mullins J L 2005). Internal Environment: Strengths: Strengths are those positive aspects or distinctive attributes or competencies which provide a significant market advantage or upon which the organization can build for example, through the pursuit of diversification (Mullins J L 2005). Strength is the measurer of internal business environment for any organization. As far as Telegraph is concern, is has got the competency because it has been working as an influential in this particular industries for the past several of decades. Because of its strong work ethic, internal business environment are in favor of it which put it in a competitive advantage situation. Weakness: Weakness is those negative aspects or deficiencies in the present competencies or resources of organization or its image or reputation, which limits its effectiveness and which needs to be corrected or need action taken to minimize their effects (Mullins J L 2005). Every organization has some negative aspect, so do Telegraph has some. It has some political influence which sometime work as negative business environment for Telegraph. Different political views some time reflects on it writing and information. External Environment: Opportunities: Opportunities are favorable conditions and usually arise from the nature of changes in the external environment (Mullins J L 2005). As far as Telegraph is concern it has got the potential which work as its opportunity towards the newspaper market. So considering the external business environment Telegraph is in competitive position. As the researcher mentioned that in January 2009 it has been selected as one of the highest selling newspaper, it reflects the external environment is in its favor and it in fact an opportunity for Telegraph. Threats: Threats are the converse of opportunity and refer to unfavorable situation which arise from external developments likely to endanger the operations and effectiveness of the organization. It includes political and economical, new product by competition and other external factor. Same as the opportunity we have to assume that some external factor of Daily Telegraph has became a threats for him. Because of its traditional working patterns, it will face some threats from outside market because there are some developments of new ideas in these particular industries. PESTEL Analysis: PESTELstands for Political, Economic, Social, Technical, Environment and Legislative. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization.PEST analysis is also know as a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations Kotler (1998). Political factor: Political factor includes Government, tax, trade barriers, and infrastructure. Considering Political situation in UK, Daily Telegraph has been influenced by it for last several of decades. It is known to every one that, daily Telegraph indirectly a conservative party newspaper and 65% of its reader is conservative party supporter. Its make a great deal of impact on its marketing strategy. It is am external business environment which not just influence its marketing decision but also the overall business strategy as well. Economic factor: Economic factor are the most important for any organization towards its growth. These include interest rates, taxation changes, economic growth, inflation and exchange rates. In the recent days, economic crises are the major concern for UK and it hits the newspaper industries as well. Most of the business organization has to change their marketing strategy because of the economic factor which works as both internal and external business environment. Social Factor: Changes in social trends can impact on the demand for a firms services and the availability and willingness of individuals to work. UK has got multicultural environment. Considering the social factor Daily Telegraph should concentrate on planning for their marketing strategy. Generally every news paper has some responsibilities towards the society. So daily star should consider the social influence as well as social responsibilities towards its marketing strategy. Technological factor: New technologies create new services and new processes. Because of globalization technology are developing rapidly. The impact of technological development mostly effect on the media sector. Technological development increases the marketing opportunity for news paper industries. Legal: Legal factor put impact on companys legislation such as employment, competition and health safety. It is vary important for every company for their marketing strategy. Legal factor are important in media industries because it deals with very sensitive matter. As far as news paper is concern they have to consider the ethical and unethical, legal and illegal advertising. In UK every newspaper has to follow the EU law and trading policies including the marketing strategy. Environmental: Environmental factor influenced the level of pollution created by the product or service. News paper should take in to consideration of environmental issues and encourage general people regarding this. So the marketing strategy is influenced by the environmental factor for Daily Telegraph. Marketing Strategy and Marketing Mix: Marketing mix and marketing strategy has a positive relationship. As far as marketing strategy and marketing mix is concern, company has to consider several of factor such as product, price, place, promotion, people, process and physical evidence which is know as 7Ps. (Hawkins I, Roger D Best J 1998). Product: Product means the goods and services combined the company offer to the targeted consumer market. In the case of Daily Telegraph news paper is the product and every one is the consumer. Daily telegraph has to consider their product and service level to create an effective marketing strategy. Price: Price is the money that consumer pay for their consumption of goods and services. Daily telegraph has to consider the price for their goods and services they provide to the consumer in respect of marketing purpose. Place: Place includes the companies activities that make the product available to target consumers. Promotion: Promotion activities that communicate the merits of the product and persuade target customers to buy it. People: People are generally known as consumer who will buy the product and services. Process: Process is the marketing process that involve in promoting the product and services. It is one of the vital parts of marketing strategy. Physical Evidence: Physical evidence consist the physical existence of the product and services. Marketing Communication Tools Integrated marketing communication refers to the management and control of all marketing communication; in fact it is the implicated level of marketing communication which is a part of marketing strategy. The strategic analysis, choice and control of all elements of marketing communications that efficiently, economically and effectively influence transaction an organization and its consumer (Smith P, Berry C Pulford 1997, 1999). Conclusion: During the analysis of different field of marketing strategy the researcher found several of ideas that could be implemented in Daily Telegraph marketing strategic process. Because of the recent changing global business environment, it is vital for Daily Telegraph to take appropriate initiative to build a relationship with the existing customer and also to focus on creating new customers. As recent days corporate responsibilities are a key issue in terms of ethical marketing communication process, Daily Telegraph should follow the truthful and sensible marketing communication concept but in new approach which refers to the integrated communication tools. Daily Telegraph should take in to consideration of buyer behavior seriously because of changing environment. Reference Cited: Christopher M, Payne A Ballantgne D (2002); Relationship Marketing: Creating Stockholders Values; 2nd rev edition; A Butterworth-Heinemann. Peter J P Olson (2004) Consumer Behavior : Series in Marketing, McGrew Hill Irwin Simons, J. A., Irwin, D. B., Drinnien, B. A. (1987). Psychology: The search for understanding. New York, West Publishing. Smith P, Berry C Pulford A (1997, 1999) Strategic Marketing Communication, Kogan Page Limited, USA Mullins J L (2005), Marketing Strategy; Ney York, McGraw Hill. Hawkins I, Roger D Best J (1998) Consumer Behavior: Building Marketing Strategy, 7th Edition, Mc Grow Hill, Boston.

LEADING CHANGE: Analysing The Change Agents Role

LEADING CHANGE: Analysing The Change Agents Role This essay focuses on introducing change in the organization. It looks into the change agents role; the positives and negatives on the personal front. It also critically analyses how much power lies in the hands of the senior management in implementing change in an organization. A case study has been incorporated into the report to understand how managers implement changes or imbibe them into the organization in real life. CHANGE AGENT According to the Oxford Dictionary, Change is à ¢Ã¢â€š ¬Ã‚ ¦to make or become differentà ¢Ã¢â€š ¬Ã‚ ¦. Recently, multinational corporations (MNCs) have been facing a lot of changes in their strategic direction as well as their day to day activities. (Stone, 2008) Generally, corporations have experienced a lot of resistance to change from their employees. In order to ensure that the change is incorporated smoothly into the organization, the recognition of a Change Agents role becomes essential. A change agent, by definition is, A person who acts as a catalyst for change. (Stone, 2008) There is a deep connection between leading and changing the organization. As Ahn rightly put it; The avoidance of change has been described as the opposite of leadership. (Jick et al, 2003) Leadership involves motivating a group of people and aligning their interests towards a common goal in the aim of achieving it. Change agents could be anyone in the organization who is the driving force behind the change. For Instance, the CEO of the company would be recognized as a change agent on several occasions or a consultant may be hired; who acts as the agent as well. (Jick et al, 2003). The change agents competitive advantage lies at his/her ability to act in response to the change. There are three general types of responses one can expect from a change agent. (Ulrich et al, 1997) Initiative Changes, whereby the change agent responds by bringing into the organization; new procedures or projects. This is basically done at the strategic level. The second type of response is Process Change. This occurs more at the operational level; where the change agent focuses on how the task is being carried out; and whether the work can be simplified or distributed; based on the organizational structure. The last type of response is the Cultural Change. It transforms the organizations way of thinking. (Ulrich et al, 1997) POSITIVE AND NEGATIVE ASPECTS OF A CHANGE AGENTS JOB Change agents are most susceptible to change themselves. (Jick et al, 2003) The agents go through a variety of positive and negative emotions and issues while dealing with implementing change in the organization. Firstly, the most obvious issue change agents face will be the resistance to change by the employees. This occurs irrespective of how well/not the agent handles his job. Someone, somewhere, at some point in time during the implementation will have a thought process which does not align to that of the others. This leads us to the secondary issue, which is frustration. In case the change introduced by the agent backfires, he would be the first person the organization will blame. The agent would feel isolated and might even get de-motivated at the thought that the plan he introduced did not work out. (Jick et al, 2003) Though the negative issues do seem to give an impression that the change agents job is always dreary, its often counteracted by positive challenges and emotions. The adrenaline rush of having transformed an organization successfully because of that change is a huge plus point. Change cannot be decided by one person; hence requiring the agent to involve himself in a lot of interaction with his employees by which new relationships develop. Often, when the agents look in retrospect, they find that they have gone a long way, and the factor of self fulfillment shows up. With every step, the agents would have utilized their strengths, opportunities and overcome their weaknesses and threats. (Jick et al, 2003) POWER AND CHANGE Power is defined as; The ability to influence various outcomes. (Bowditch and Buono, 2005: 195). This statement makes it clearer there is a close relationship between power and change in the organization. French and Raven (1959) came with a power base table which can be applied to change management. (Graetz et al 2002: 242-3) This basically deals with power and change in terms of top down approach. There are five types of powers of which one or two of them might lie with the management responsible for the change. Reward Power, whereby the managers reward the employees for their co-operation; Coercive Power, which means the employees get punished for non compliance; Referent Power, where personal relationships are used against them to follow the change; Expert Power, where specialist knowledge is required to understand the change procedures and reason for attempting them. The last power is the Legitimate Power, where change is decided by the senior staff and seems necessary for success. (Jick et al, 2003) This approach lays emphasis on implementation, and is a lot faster. The major disadvantage here is that resistance will arise from employees and middle level managers. Organizations generally rely on internal managers or external consultants to introduce change. Consultants are preferred since they have a neutral attitude towards the situation; and may be a lot more skilled and knowledgeable in the area. It would be a good idea to combine both of them i.e.; have internal managers as well as external consultants. (Stone, 2008) In contrast to the French and Raven power base, another strategy might be to hand over the power to the employees. This is the bottom up approach. While it encourages employee participation and reduces uncertainty on their part; it is very time consuming. (Stone, 2008) CASE STUDY Dennis Hightower was Disneys newly elected vice president for Europe. He was required to develop a different business strategy that was something totally different than what had been done in the past. He was given a time limit of three months. Walt Disney started off as a small company in the entertainment industry and emerged as one of the top most in recent times. They reported overall revenue of $3 billion dollars. A particular division in the company; Disney Consumer Products (DCP) reported $167 million of division revenue. Soon after, this division was involved in international licensing. The market was very diverse with complex environments. Hightower had formulated a certain strategy in mind. This report focuses more on the way he implemented it across the organization. He followed the Squeaky Wheelchair Theory; which meant he got involved into the situation only when there was a problem. Rather than ordering his team members on how its done; he persuaded them to see the logic and how each of their contributions added value to it. Loyalty was a key factor in his method. He trusted his team enough to let them make their own decisions to a great extent. This helped him ensure he had his teams support and all their goals were on the same track. Disney underwent a radical change, where fundamental changes were produced in the organization. Its generally more threatening than an incremental change. (Where the changes involved are on a small scale; for example, modifications in the day to day operations, etc.) This change was planned as well; which meant the change was implemented in an organized manner by the change agent. In essence, Hightower was the change agent; who tackled the above stated issue in a way which led to higher profits for the company. (Jick et al, 2003) CONCLUSION A change agent is thus very important in the introduction, leading and managing the change in the organization. Its very important to find the right person at the right time as it can make or break the situation. Positive and negative issues occur in every job and the change agent is no exception. Its important for the change agent to take up challenges such as resistance and try and make them work in his/her favor. The relationship between power and change is debatable, but finally, what counts is what exact change the organization is planning to undertake; if its a situation which is of strategic importance, its better for the top management to decide. The case study showed us one of the real life examples of change management.